The Hidden CRM Hack for Managing COI & Vendor Contacts
For many advisory firms, keeping track of vendor and custodian contacts is more challenging than it should be. Phone trees change, representatives move on, and finding the right contact information often comes down to digging through emails or hoping someone on the team remembers the latest update. Not only is this inefficient, but it also makes reporting and tracking relationships unnecessarily complicated.
At Quivr, we’re always looking for ways to simplify and reduce the friction in day-to-day operations. One feature that often flies under the radar is the ability to store and manage vendor and custodian contacts directly inside Quivr CRM. Instead of relying on separate spreadsheets or sticky notes, your team can keep everything in one organized, searchable place.
Why Centralizing Contacts Matters
Vendor and custodian relationships are critical for advisors, but they don’t always fit neatly into client records. If these contacts are scattered across multiple systems or personal inboxes, firms risk:
Lost time chasing down who to call for a specific request.
Inconsistent information when multiple team members use outdated numbers or emails.
Reporting gaps that make it harder to understand how vendor relationships impact your operations.
By housing vendor and custodian contacts inside your CRM, you not only eliminate the scramble but also gain the ability to track and report on these relationships alongside your client data.
How Quivr Makes It Simple
Quivr allows you to set up vendors and custodians as distinct contacts within the system. These records can include service reps, support lines, and any other relevant details your team relies on. You can even associate them with workflows or notes so the information is available at the exact moment it’s needed.
This means when you’re in the middle of a client task—say, opening an account or resolving a custodial issue—you don’t have to stop and search for the right person. The information is right where you need it.
Real Value in Day-to-Day Use
Firms already using Quivr for vendor contact management have reported significant improvements in efficiency. Instead of tracking down the latest custodian rep through email chains, they simply look up the contact record in Quivr and get back to client work faster.
It may sound like a small shift, but over time, centralizing these contacts reduces frustration, eliminates bottlenecks, and ensures your entire team is working from the same reliable information.
Bringing It All Together
Managing client relationships is at the core of what you do—but vendor and custodian relationships play an equally important role in delivering a seamless client experience. By keeping these contacts organized in Quivr, you free up valuable time and reduce the noise in your daily operations.
Ready to see how Quivr can help streamline not just client management, but every relationship your firm relies on? Schedule a demo today and discover the difference.
