The Power Behind the Button: Understanding Record Types in Quivr
In a complex world, a good financial advisor is an expert at organizing information. But what happens when your CRM is a one-size-fits-all solution, forcing you to use the same fields for every type of contact and asset? At Quivr, we understand that a client household is fundamentally different from a center of influence (COI), and a mortgage requires different data points than an IRA. This is where the power of Record Types comes in—a key feature that transforms your CRM from a simple database into a tailored, intelligent system.
At its core, Quivr, like the Salesforce platform it's built on, is just a sophisticated database. Think of it as a series of connected spreadsheets, with each "tab" representing a different category of information—or what we call an "object." Your households, contacts, and assets each live on their own tab. But within each tab, the data can be radically different. This is where the concept of a Record Type takes center stage.
Imagine you're making a batch of ice cream. You start with the same basic, unflavored base. But from there, you can add different ingredients to create unique flavors like chocolate, strawberry, or vanilla. In this analogy, the ice cream base is your household "object," and the flavor is the "Record Type." While a client and a COI both share core information (name, address, etc.), their unique functions mean you need a different set of fields and a different visual layout for each.
This is why, on a Quivr household page, you may have noticed a distinct oval-shaped button that allows you to change the record type. Clicking this button reveals categories such as "Client Household," "Onboarding Client Household," and "COI." Each of these selections triggers a customized view of your data. For example, when you set a household as a "COI," the system automatically hides fields related to advisory teams and planning modules, and instead presents data more relevant to a professional relationship.
The true value of Record Types extends beyond just a cleaner interface. This level of data classification enables powerful automations and targeted reporting. By tagging a life insurance policy as a "Term Life" record type, you can create a rule that alerts you when the policy is nearing its maturity date. You can also filter your contacts by record type to send a "Happy Birthday" card to a client, but not to your accountant. It's a fundamental part of the Quivr ecosystem that allows you to manage your data efficiently and intelligently.
While the ability to create custom Record Types offers limitless possibilities, it’s a feature with great power and, therefore, great responsibility. It’s always best to consult with a member of our team before making significant changes to ensure your customizations align with your long-term business goals.
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