In this episode, we tackle a fundamental question many advisors face: What's the difference between a Lead and a Prospect in Quivr, and when should you push that convert button?

We dive into the philosophy behind these two classifications, explaining how they are used to manage your sales funnel and why this distinction is crucial for effective practice management. We cover:

🔍 The core differences between a Lead (a name on a list from a conference or seminar) and a Prospect (someone who has shown direct interest in your services).

⚙️ How your CRM is designed to handle each group differently, allowing you to focus your attention and efforts where they matter most.

⚡️ Why converting a Lead to a Prospect is a key moment that can automatically kick off new workflows, tasks, and more robust reporting.

📈 How defining this process on the front end can help you scale your firm, manage your business development team, and provide actionable insights on your marketing efforts.

Whether you're a scaling firm with an active pipeline or a lifestyle practice looking to capture referrals, understanding this distinction is key to getting the most out of your CRM.